Biddable Media Strategy and Activation

As the manner in which brands and advertisers connect with their target audience evolves, so must the way in which they plan this activity. In order to ensure growth and value, brands must be proactive with implementing online strategies and having clear guides for activation.

Our tailored strategies are easily actionable, with guidance on where to play & how to win, as well as our recommendations for tracking and reporting, so that implementation can be almost immediate.

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We provide activation toolkits and supporting presentations which cover strategy through to deployment. The toolkits contain the strategy framework, including keyword and creative recommendations, golden keywords, budget allocation and KPIs.

We therefore provide all the information an agency or in-house team requires to implement your search strategy and to provide on-going reporting for review and refresh when necessary.

The products we offer are:

> Digital Strategy

> Paid Search Strategy

> Paid Social Strategy

> PPC Activation Toolkit

 

Digital Strategy

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Defining clear strategic goals is crucial in terms of reaching new audiences and building relationships with existing ones. Having a cohesive digital strategy in place makes reaching a target audience easier – connecting with them via the most effective platforms and channels at the right times and with the right frequency.

A well integrated digital strategy will have a variety of engagement methods ranging from Search to Social to Programmatic, and we’ll produce a clear and actionable report to tackle your key business objectives.

 

Paid Search Strategy

For optimal efficiency in Search, its essential to integrate PPC with SEO, though there are no hard and fast rules which can be applied to achieve it.

Key Benefits: 

  • Full account and landscape audit – analysis of all aspects of search and identification of strengths and opportunity
  • Recommendations including where to play, keyword suggestions, full search activation kit, activation strategies etc
  • Implementation of next steps: tracking and reporting suggestions, custom reporting available

 

Though the logic for managing search remains constant, no two Brands are the same and in turn there is no magic formula which provides a universally applicable strategy for search.  A highly bespoke Integrated Search strategy is therefore the key to winning in the search space.

Our tailored strategies are easily actionable, with guidance on where to play & how to win, as well as our recommendations for tracking and reporting, so that implementation can be almost immediate. We provide  search activation toolkits and supporting presentations which cover strategy through to deployment. The toolkits contain the strategy framework, including keyword and creative recommendations, golden keywords, budget allocation and KPIs.

We therefore provide all the information an agency or in-house team requires to implement your search strategy and to provide on-going reporting for review and refresh when necessary.

 

Paid Social Strategy

In order to gain the efficient results from social, it is important to determine clear and concise objectives split between each social channel desired.

Similarly to Search, there are no two Brands the same meaning that a strategical avenue taken through Social will not guarantee specific results. Custom-made Social strategies are essential in achieving the desired goal and ultimately succeeding across the Social Landscape.

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Our tailored social strategies provide insights and guidance on Brands current status within the Social Landscape and concise recommendations of ways in which Brands can excel within their main objectives. We provide detailed analysis and recommendations that are easily actionable, so implementation can be effective immediately.

 

PPC Activation Toolkit

In order to get ahead of your competitors when releasing new products/services, its important to plan out who to target, how to target and what the best ways to capture audience traffic is.

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Key Benefits: 

  • A tailor made PPC Toolkit created, specifically designed to meet the expectation of the  client/campaign/initiative
  • Complete product coverage across the brand.com page, with relevant and tailored ad copy for each individual product
  • High relevancy and traffic captured across the entire SERP

 

 

Through PPC Activation toolkits, we are able showcase the most relevant and traffic driving keywords tailored for the clients initiative. PPC keyword expansion is to ensure that 100% product coverage is captured, as well as all information and article pages.

The importance of tailor made ad copies provides specific product information, inclusive of the specific keyword searched. As well as this, we included tailor made Ad Extensions, outlining product and information upsell across Desktop and Mobile.

High relevancy is the most important aspect within PPC campaigns. This is to ensure that all keywords, ad copies and landing pages are reflective of what the audience is searching online. With strategically thought out processes, this can enable good CTR and low CPC within your account.